MINIMO
brand design, editorial design
designed to showcase the unique and unheard-of features of minimo condominium located in soho, new york.
the goal is to create an editorial that aligns with minimo's mission of challenging traditional condominium rules– highlighting the unique features of 151 minimo that set it apart from other options.
minimo offers a unique way to engage with residents by providing a “welcome home” toolbox kit and a gift card to a local hardware store, showing their commitment to defying typical condominium living norms."
